Privacy Policy

Privacy Policy

Last updated: 3 September 2025

At Erono (“we”, “our”, “us”), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.erono.co.uk, make a purchase, or interact with us through advertising platforms such as Meta (Facebook & Instagram).

1. Who We Are

Erono is an online store registered in the United Kingdom.
If you have any questions about this Privacy Policy or how we process your data, please contact us:

Email: support@erono.co.uk

We are the “data controller” for the purposes of UK data protection laws.

2. Data We Collect

When you interact with us, we may collect the following categories of personal data:

  • Identity Data: name, title

  • Contact Data: email address, billing/shipping address, phone number

  • Transaction Data: purchase details, order history, payment method (we do not store full payment card details)

  • Technical Data: IP address, browser type, device information, operating system

  • Usage Data: how you use our website, including page views, time spent, clicks

  • Marketing & Tracking Data: information from Meta Ads (Facebook Pixel), cookies, and similar technologies

3. How We Collect Your Data

  • Directly from you: when you place an order, create an account, or contact us

  • Automatically: through cookies, pixels, and similar technologies when you browse our site

  • From third parties: payment providers, advertising platforms (Meta), analytics providers

4. How We Use Your Data

We use your personal data for the following purposes:

  • To process and deliver your orders

  • To provide customer support and respond to inquiries

  • To manage your account (if you create one)

  • To send you marketing communications (with your consent)

  • To run advertising campaigns on Meta platforms and measure their effectiveness

  • To improve our website and services by analyzing traffic and user behaviour

  • To comply with legal obligations (e.g. tax records)

Legal bases for processing include contract performance (Article 6(1)(b) UK GDPR), legitimate interests (Article 6(1)(f)), consent (Article 6(1)(a)), and legal compliance (Article 6(1)(c)).

5. Marketing & Advertising (Meta, Facebook & Instagram)

We use Meta Ads (Facebook & Instagram) to promote Erono.

  • We use Facebook Pixel and other Meta Business Tools to track interactions with our site (e.g. product views, cart activity, purchases).

  • This helps us show you relevant ads on Facebook, Instagram, and partner sites.

  • Meta may process this data in the USA or other countries outside the UK.

  • Data sharing is based on our legitimate interest in advertising and business growth (Article 6(1)(f) UK GDPR).

You can manage or opt out of Meta’s targeted advertising here:

6. Cookies & Tracking

We use cookies and similar technologies to:

  • Make our website work properly

  • Analyse traffic and website performance

  • Deliver personalised ads (Meta Pixel, Google Analytics)

You can adjust cookie settings in your browser or via our on-site cookie banner.

7. Sharing Your Data

We only share your data with trusted third parties when necessary:

  • Payment processors (PayPal, Stripe, Klarna)

  • Shipping providers (for delivering your order)

  • IT & hosting providers (for running our website securely)

  • Advertising partners (Meta, Google)

We never sell your personal data.

8. International Transfers

When we transfer your data outside the UK (for example to Meta or Google servers in the USA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the UK government.

9. Data Retention

We keep your personal data only as long as necessary:

  • Order records: 6 years (legal requirement under UK tax law)

  • Marketing data: until you unsubscribe or withdraw consent

  • Technical and tracking data: up to 24 months

10. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccuracies

  • Request deletion (“right to be forgotten”)

  • Restrict processing

  • Object to processing (especially direct marketing)

  • Data portability (receive your data in a machine-readable format)

  • Withdraw consent at any time

To exercise your rights, contact us at support@erono.co.uk

If you are not satisfied, you also have the right to complain to the UK Information Commissioner’s Office (ICO): https://ico.org.uk

11. Children

Our website is not intended for children under 16. We do not knowingly collect data relating to children.

12. Security

We use SSL encryption, firewalls, and other technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on www.erono.co.uk.